Responsibilities

Campaign Coordination:

·      Collaborate with fashion buyers and storewide marketing team to develop and execute integrated marketing campaigns for the fashion category.

·      Assist in creating timelines, budgets, and communication plans for each campaign.

·      Coordinate with internal teams (visual merchandising, public relations, events) to ensure cohesive brand messaging across all channels.

Content Creation & Management:

·      Assist with the development of engaging content for social media platforms, email marketing, and website promotions relevant to the fashion category.

·      Source and manage high-quality visuals (photography, graphics) for marketing materials.

·      Track and analyze campaign performance metrics and provide reports for continuous improvement.

Market Research & Trend Analysis:

·      Conduct market research to stay updated on current and emerging fashion trends.

·      Analyze customer data and buying habits to inform campaign strategies.

Communication & Collaboration:

·      Maintain clear communication with buyers, marketing team members, and other departments to ensure seamless campaign execution.

·      Prepare presentations and reports to effectively communicate campaign plans and results.

·      Build and maintain positive relationships with internal and external stakeholders.

 

 

 

 

 

Qualifications:

·      Bachelor’s degree in marketing or related field (preferred).

·      More than 5 years of experience in a marketing or fashion-related role.

·      Excellent written and verbal communication skills.

·      Proficient in Microsoft Office Suite and social media platforms.

·      Ability to work independently, manage multiple tasks effectively, and meet deadlines.

·      Strong organizational and time management skills.

·      Team player with a positive and collaborative attitude.

·      Strong understanding of fashion trends and the retail industry is a plus.